Good Points Blog

How to market travel rewards to 50% of the U.S. population

By Brett Zabel, Connexions Loyalty Senior Director of Supplier Management

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The Rise of Loyalty Rewards Fraud

With 3.3 billion memberships in the U.S. alone, loyalty programs are worth $48 billion, according to Colloquy. Hackers and thieves see valuable loyalty currencies — the cache of points and miles socked away in countless programs — as easy targets since customers often monitor them less, compared to other financial assets.

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Millennial & boomer travel experiences: Key similarities, differences

By Brett Zabel, Connexions Loyalty Senior Director of Supplier Management

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Take the friction out of air travel to win customers, build loyalty

Travel is a memorable experience.

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5 Key Traits of Top Travel Rewards Programs

Travel rewards programs use incentives to attract and engage customers. The top performing travel rewards programs take it a step further: turning loyal customers into brand advocates. We looked at the most successful travel rewards programs, those that garner both loyalty and advocacy, and found they all share some common characteristics.

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3 tips to keep up with loyalty member expectations

Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.

Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.

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Business lessons from behind the three-point line

The power of partnership. In the final seconds of the April 4th 2016 men’s national basketball championship game between Villanova and North Carolina, it was on full display. Fans were treated to a true nail biter as the two teams were tied at 74 with the Wildcats in possession of the ball.

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5 travel trends loyalty program managers need to know

By Mike McDonnell, Connexions Loyalty Group Vice President, Product

Major changes happened in the travel industry last year: brands got smarter about social media and online communication tools, loyalty programs focused on customer data and insights, and United Airlines, Delta and American Airlines rolled out revenue-based frequent flyer programs.

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New travel product: TSA PreCheck makes travel easier

Today’s sophisticated loyalty members are looking to go beyond traditional rewards and are using their hard-earned points to redeem rewards that have an experience attached to them.

Our latest product offering caters to that experiential element. In addition to redeeming for travel, your members can now redeem for a more seamless travel experience. We’ve partnered with the U.S. Department of Transportation Security Administration to offer a new, exclusive travel reward: TSA PreCheck.

What is TSA PreCheck?

TSA PreCheck is an expedited  security screening program for qualified travelers departing from U.S. airports. TSA PreCheck takes the stress out of travel with smarter security to enhance the traveler’s experience. Those enrolled enjoy the following benefits:

  • Expedited security lines
  • No need to remove shoes, belts and light jackets
  • No more unpacking laptop and liquids

How does TSA PreCheck work as a reward?

It’s simple. Just add the product to your travel rewards suite. Once your customer selects and redeems this reward, we’ll send them a TSA PreCheck application voucher code.

 Once the customer has been approved, he/she is issued a Known Traveler Number for expedited airport security screening for the next five years. 

What are the benefits to my brand?

Long lines and airport security checkpoints frequently top the list of travelers' biggest annoyances. TSA PreCheck gives your rewards members the ability to skip the headache and take some of the stress out of travel.

Offering your customers the coveted ability to bypass common travel aggravations will not only boost your current customers' relationship with your brand but also attract new customers by virtue of offering such a unique loyalty program benefit. Plus, at an $85 retail value, this benefit is a great, low-cost reward on your end and a high--value reward for your customers.

The member experience is as simple as:

  1. Redeem for the TSA PreCheck reward
  2. Member receives a code via email or postal mail
  3. Member pre-enrolls online or in person at an enrollment center
  4. Member presents code to have the TSA PreCheck application fee waived

 

Your customers enjoy better air travel experience, and your brand is seen as a leader who understands the luxuries your customers want and delivers on them.

Want to learn more about TSA PreCheck as a reward? Contact us to find out how you can incorporate this and other travel rewards into your customer loyalty program.

Subscribe to our blog to learn more about travel rewards and stay up-to-date on the loyalty landscape.

 

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Rewards fulfillment: a surprising opportunity to delight your customers

Rewards fulfillment occurs from the time rewards members hit “redeem” to the time they receive their reward – a process that can make or break a customer’s experience with your brand.

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