Good Points Blog

Consumer survey: Increasing ancillary travel attachments

Travel ancillaries are a major revenue generator, but encouraging travel add-ons isn’t always an easy task. To help travel brands develop a strategy for increasing ancillary travel bookings, Connexions Loyalty partnered with IPSOS to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Consumer travel survey: Ancillary purchase behavior

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:

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How travel brands can keep up with today’s savvy consumers

Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.

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The Art of Loyalty – Episode 5: The Painting

In our final episode of the Art of Loyalty series, we show you how it all comes together. If you’re new to the series you can catch up on episodes one through four here. In this video we reveal the final painting and hear Breann and our Connexions team reflect on their experience with the project.

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The Art of Loyalty – Episode 4: Opportunities

At Connexions, we believe in fostering loyalty through creation and innovation. Part four of our Art of Loyalty series shows just how we do that—by cultivating our team’s talent and creating opportunities to share those talents.

 

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The Art of Loyalty – Episode 3: Experiences

Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.

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The Art of Loyalty - Episode 2: Art & Commerce

 In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty.  In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.

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The Art of Loyalty

At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.

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How travel helps brands stay top-of-wallet

The prevalence of travel booking presents a staggering revenue opportunity for financial institutions.

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Get more from your travel rewards RFP

You’re in search of a new loyalty rewards provider. You’re probably putting out an RFP, including all the typical questions about products, current clients and cost. But is that all you need? 

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