Good Points Blog

The Art of Loyalty

At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.

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How travel helps brands stay top-of-wallet

The prevalence of travel booking presents a staggering revenue opportunity for financial institutions.

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Get more from your travel rewards RFP

You’re in search of a new loyalty rewards provider. You’re probably putting out an RFP, including all the typical questions about products, current clients and cost. But is that all you need? 

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How to market travel rewards to 50% of the U.S. population

By Brett Zabel, Connexions Loyalty Senior Director of Supplier Management

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The Rise of Loyalty Rewards Fraud

With 3.3 billion memberships in the U.S. alone, loyalty programs are worth $48 billion, according to Colloquy. Hackers and thieves see valuable loyalty currencies — the cache of points and miles socked away in countless programs — as easy targets since customers often monitor them less, compared to other financial assets.

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Millennial & boomer travel experiences: Key similarities, differences

By Brett Zabel, Connexions Loyalty Senior Director of Supplier Management

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Take the friction out of air travel to win customers, build loyalty

Travel is a memorable experience.

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5 Key Traits of Top Travel Rewards Programs

Travel rewards programs use incentives to attract and engage customers. The top performing travel rewards programs take it a step further: turning loyal customers into brand advocates. We looked at the most successful travel rewards programs, those that garner both loyalty and advocacy, and found they all share some common characteristics.

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3 tips to keep up with loyalty member expectations

Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.

Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.

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Business lessons from behind the three-point line

The power of partnership. In the final seconds of the April 4th 2016 men’s national basketball championship game between Villanova and North Carolina, it was on full display. Fans were treated to a true nail biter as the two teams were tied at 74 with the Wildcats in possession of the ball.

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