Good Points Blog

VIDEO: Target Millennials to increase ancillary travel attachments

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, car rentals, restaurant reservations, tours and event tickets. To help brands increase these types of travel add-ons, we took a deep dive into a specific demographic: Millennials.

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Connexions Loyalty opens new customer service center in Tulsa

We’re excited to announce that Connexions Loyalty is opening a new customer service center in Tulsa, Oklahoma.

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Consumer survey: Increase Millennial ancillary travel attachments

Travel ancillaries are a major revenue generator, but increasing travel add-ons requires a targeted customer segmentation strategy. To help travel brands increase ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Why the sharing economy is winning with consumers

The sharing economy – aka peer-to-peer or collaborative consumption – has changed the way consumers purchase goods and services. Instead of buying from traditional institutions or businesses, consumers are buying what they want or need from other individuals: from bike rentals to ride sharing to running errands. 

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CAPI: A single API to aggregate travel inventory from multiple suppliers

Customers want the best travel inventory at the best prices. For travel resellers, that means providing access to multiple content distribution channels, providing a wealth of inventory and pricing options. But that’s often easier said than done. Scaling up requires multiple APIs to collect and interpret data, and all too often, it can result in strained IT resources, longer lag times and duplicate inventory results.  

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Sharing economy disrupts two major areas of travel

Millennials are reaching their prime working and spending years. As the largest population in U.S. history, they have the ability to significantly alter the buying power of the U.S. economy.

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Consumer survey: Increasing ancillary travel attachments

Travel ancillaries are a major revenue generator, but encouraging travel add-ons isn’t always an easy task. To help travel brands develop a strategy for increasing ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Consumer travel survey: Ancillary purchase behavior

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:

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How travel brands can keep up with today’s savvy consumers

Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.

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The Art of Loyalty – Episode 5: The Painting

In our final episode of the Art of Loyalty series, we show you how it all comes together. If you’re new to the series you can catch up on episodes one through four here. In this video we reveal the final painting and hear Breann and our Connexions team reflect on their experience with the project.

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