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Good Points Blog

Gretchen Moen

Recent Posts

New travel product: TSA PreCheck makes travel easier

Today’s sophisticated loyalty members are looking to go beyond traditional rewards and are using their hard-earned points to redeem rewards that have an experience attached to them.

Our latest product offering caters to that experiential element. In addition to redeeming for travel, your members can now redeem for a more seamless travel experience. We’ve partnered with the U.S. Department of Transportation Security Administration to offer a new, exclusive travel reward: TSA PreCheck.

What is TSA PreCheck?

TSA PreCheck is an expedited  security screening program for qualified travelers departing from U.S. airports. TSA PreCheck takes the stress out of travel with smarter security to enhance the traveler’s experience. Those enrolled enjoy the following benefits:

  • Expedited security lines
  • No need to remove shoes, belts and light jackets
  • No more unpacking laptop and liquids

How does TSA PreCheck work as a reward?

It’s simple. Just add the product to your travel rewards suite. Once your customer selects and redeems this reward, we’ll send them a TSA PreCheck application voucher code.

 Once the customer has been approved, he/she is issued a Known Traveler Number for expedited airport security screening for the next five years. 

What are the benefits to my brand?

Long lines and airport security checkpoints frequently top the list of travelers' biggest annoyances. TSA PreCheck gives your rewards members the ability to skip the headache and take some of the stress out of travel.

Offering your customers the coveted ability to bypass common travel aggravations will not only boost your current customers' relationship with your brand but also attract new customers by virtue of offering such a unique loyalty program benefit. Plus, at an $85 retail value, this benefit is a great, low-cost reward on your end and a high--value reward for your customers.

The member experience is as simple as:

  1. Redeem for the TSA PreCheck reward
  2. Member receives a code via email or postal mail
  3. Member pre-enrolls online or in person at an enrollment center
  4. Member presents code to have the TSA PreCheck application fee waived

 

Your customers enjoy better air travel experience, and your brand is seen as a leader who understands the luxuries your customers want and delivers on them.

Want to learn more about TSA PreCheck as a reward? Contact us to find out how you can incorporate this and other travel rewards into your customer loyalty program.

Subscribe to our blog to learn more about travel rewards and stay up-to-date on the loyalty landscape.

 

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The 4 Ps of customer experience: Passion

We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.

Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.

For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. And now, for the conclusion of our four-part series…

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The 4 Ps of customer experience: Purpose

We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.

Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.

For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. Read more as we explore these new 4 Ps as a four-part series over the coming weeks. Here’s part 3…

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The 4 Ps of customer experience: Products

We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.

Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.

For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. Read more as we explore these new 4 Ps as a four-part series over the coming weeks. Now for part 2 below…

Read More

The 4 Ps of customer experience: People

We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.

Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.

For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. Read more as we explore these new 4 Ps as a four-part series over the coming weeks. Enjoy part 1 below…

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Using the elements of experience to improve customer engagement

At the recent PIMA conference, Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions, shared thoughts on loyalty in the insurance industry. Here’s an excerpt from that conversation:

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