Today’s consumers demand more social good and cause-related initiatives from the companies they do business with than ever before. They also want flexibility in supporting causes of their choice. Driven by marketplace demands and the growing purchasing power of cause-conscious consumers, Kula Causes and Connexions Loyalty, have joined forces to foster more meaningful loyalty for client partners through charitable engagement.
Connexions Loyalty spent a few days in Boca Raton last week at Source Media’s Card Forum and Expo. Bob Daly, SVP of Retail Payment Solutions with U.S. Bank joined Connexions Loyalty’s Senior Vice President of Sales, Account Management & Client Solutions, Charles Christianson, to discuss brand evolution and the importance of enriching customers’ lives through experiences. Daly and Christianson shared relevant examples of brands, including U.S. Bank, that have focused on providing innovative product offerings, removing customer pain points, giving back to society and creating engaging events for their consumers.