Connexions Loyalty, a division of Affinion Group and a leading provider of loyalty and rewards programs, today announced the acquisition of SkyMall Ventures, a division of Xhibit Corporation and provider of loyalty solutions for well-established brands in the financial services, hospitality and gaming industries.
Connexions Loyalty and SkyMall Ventures combine to offer an increased breadth and depth of products and services to a collective client roster that includes blue-chip companies across a wide variety of industries. The combined business will now service more than 200 million consumers globally.
“SkyMall Ventures has an impressive track record of organic growth, with proven leadership and an impressive client base,” said Scott Lazear, President of Connexions Loyalty. “We believe the acquisition will provide entry into new verticals, while further solidifying our position as the premier provider to large financial institutions.”
Connexions Loyalty continues to execute on its growth strategy of expanding into new verticals and new geographies. The company previously announced its expansion in the corporate wellness market last year. Furthermore, Connexions Loyalty has also been expanding its operations outside the United States, securing new clients and enhancing its capabilities around the globe, with particular success in Latin America.
It is anticipated that that the management team and employees of SkyMall Ventures will continue to work with the combined company. The acquisition does not pertain to the well-known SkyMall catalog, also owned by Xhibit Corporation.