Partnership will provide Smiles customers access to expanded redemption options
Connexions Loyalty, a leading global full-service provider of loyalty program management and solutions, rewards fulfillment and card benefits, today announced the launch of a partnership with Smiles S.A., a leading Brazil-based coalition loyalty program. The partnership will allow Connexions Loyalty to expand its presence in the fast-growing South American market and provide Smiles’ 10 million members with a wider array of travel rewards redemption options. Originally created as an airline loyalty program, Smiles has grown into one of the largest loyalty coalition companies in Brazil. Representing a coalition of companies, Smiles allows its members to accrue points via a network of merchants.
“We’re excited to announce this partnership with Smiles as we continue to expand our best-in-class rewards programs into new markets,” stated Scott Lazear, President of Connexions Loyalty. “Smiles is a major brand in Brazil. This partnership will provide us with a significant distributor of our loyalty travel solutions and will increase our visibility and extend our presence into the rapidly growing coalition loyalty marketplace.”
Through this new partnership Smiles members will have the ability to redeem their earned points online for a variety of travel rewards including a wide selection of hotel rooms from Connexions Loyalty’s industry-leading inventory of properties worldwide.
“The Smiles strategy is to provide an increasingly complete travel experience to the client, with a wide array of airline ticket, rental car and lodging options. Our customers can use their miles to book tickets to more than 160 countries, and now, lodging at more than 160,000 hotel properties around the world. Through our partnership with Connexions Loyalty, we will increase consumer engagement and satisfaction,” said Leonel Andrade, Smiles CEO.
Smiles is one of Brazil's largest coalition loyalty programs. With over 20 years’ experience, it currently has more than 10 million members. It is a multi-loyalty program for a wide range of companies, including GOL Linhas Aéreas, its biggest commercial partner and the airline with the largest number of flights connecting Brazil's busiest airports. Customers can earn Smiles air miles through a number of partner airlines including GOL, Air France, Delta Air Lines, KLM, Qatar Airways, Aerolíneas Argentinas, Etihad, TAP, Alitalia e Copa Airlines — and shortly Aeroméxico and Korean Air, which together fly to over 160 countries and 700 global destinations. The program has been increasing the number of partners through which clients can earn and redeem air miles. Today Smiles partners with Brazil's and Latin America's largest commercial banks, credit card administrators, major retail chains, hotels, restaurants, car rental companies, gas stations, pharmacies, publishing companies, and others. This ensures Smiles program members have a wide range of options to earn air miles and allows them to accumulate air miles not only through partner airlines but also through everyday activities.
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