Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:
- 63% of Americans have made ancillary purchases in the past
- 78% of people who purchased hotel as an add-on say they do so often or always
- Two other surprising add-ons are even more popular than hotel stays
What does that mean for travel brands?
Connexions Loyalty Group VP of Brand, Product and UX, Mike McDonnell explains more about ancillary purchase behaviors in our latest video.