Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.
In a recent interview, our Chief Commercial Officer, Chuck Christianson, talked about the ways in which travel brands vying for consumers’ loyalty can keep up with savvy consumers and move beyond transactional relationships to ones built on experiential and emotional engagement.
For his tips on just how to accomplish that, you’ll want to read the full article here.