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LifeMiles selects Connexions Loyalty to provide enhanced benefits

Loyalty program of Avianca Airlines expands accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things to Do

LifeMiles, the loyalty program of Avianca Airlines with more than 5.8 million members, has chosen Connexions Loyalty, a leading provider of loyalty and rewards programs, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced program provides LifeMiles members with exciting new options and augments to one of the most comprehensive travel rewards programs in Latin America.

Available immediately on the LifeMiles website, the newly launched partnership between LifeMiles and Connexions Loyalty includes rental cars in more than 120 countries and gives members access to nearly 10,000 leisure activities such as city tours, culinary activities and shows around the world.

"Connexions Loyalty has proven experience delighting customers, and our partnership will allow us to significantly improve the accrual and redemption options available to our members," said Matt Vincett, head of LifeMiles. “Our new rental car and “things to do” offerings via Connexions, make it easier than ever for LifeMiles members to earn and use their miles well beyond the airport.”

The enhancements to LifeMiles come as part of a large scale redesign of all of Avianca’s digital properties, aimed at providing easier access to products and services through simplified navigation, an expedited check-in process, and app options that offer enhanced convenience throughout every step of an itinerary and are powered by Connexions Loyalty.

"LifeMiles and Avianca have taken dramatic steps to further elevate the customer experience for each of their passengers,” said Scott Lazear, President of Connexions Loyalty. “We believe that the additional redemption options provided by Connexions Loyalty will increase engagement among Avianca’s most loyal customers.”

About Avianca

Avianca is the commercial brand that represents the Latin American airlines integrated in Avianca Holdings S.A. Its workforce of over 19,000 employees has been recognized to provide an excellent world class service. The Avianca airlines, specialized in air cargo and passenger transportation, serve 100 direct destinations in 26 countries throughout the American and European continents with its modern fleet of 155 short, medium, and long haul aircraft. Through its membership with Star Alliance, Avianca offers the possibility to connect to more than 1,300 airports in 192 countries globally. Through LifeMiles, the loyalty program, the airline offers a wide range of benefits and travel options to its more than 5.8 million registered members. Throughout 2013 Avianca transported 24.1 million passengers. For more information please visit avianca.com, or contact us through social networks: Facebook.com/aviancaoficial, Twitter.com/Avianca - @Avianca, Youtube.com/Avianca, Pinterest.com/aviancaairlines.

About LifeMiles

LifeMiles is one of the largest and fastest growing loyalty programs in Latin America. Recently awarded Best Redemption Ability for its dynamic air ticket process and Best Promotion for “2x1 mile purchase” at the Freddie Awards, the program features a first class miles and cash flexible payment scheme within Avianca, partner airlines and all Star Alliance routes. Members can also accrue and redeem their miles in a robust and comprehensive commercial partner network, which includes hotels, car rentals, online shopping, online music downloads and much more. Enrollment is completely free of charge. For more information about LifeMiles, please visit LifeMiles.com

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