Good Points Blog

Loyalty fraud has its own vocabulary. Here are the terms you should know.

Economists report there is currently $238 billion dollars’ worth of loyalty currency in accounts that is vulnerable to hackers. This high value, relatively lower security and less protection (especially compared to bank accounts) makes loyalty and rewards accounts a prime target for hackers and thieves.

Read More

What is the True Cost of Loyalty Fraud?

Despite increasing public awareness and recent high-profile cases of fraud, loyalty programs continue to be an easy target for fraudsters, who use stolen customer identities and credentials to pilfer points and miles from loyalty program members.

Read More

Airlines: 5 questions to answer before hiring a new travel rewards provider

Rewards and frequent flier programs carry massive monetary value for airlines. A strong travel rewards program increases customer loyalty while generating revenue. But, if your rewards member base isn’t growing or points and miles aren’t being spent, it may be time to look for a new provider.

Read More

Increasing redemptions: Looking beyond typical loyalty rewards

The right rewards mix encourages both customer engagement and point spend. But increasing loyalty rewards redemption requires a targeted customer segmentation strategy, often going beyond just typical travel rewards offerings.

Read More

Using data to promote rewards spend

It’s no secret financial institutions have access to a wealth of information on their customers.

Read More

Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

Read More

VIDEO – Increase ancillary travel attachments among Millennials

To help brands increase ancillary travel attachments, Connexions Loyalty partnered with research company Ipsos to survey a specific demographic: Millennials.

Read More

3 questions to ask potential travel inventory partners

Revenue. It’s why airlines buy hotel rooms and travel agencies add ancillary products and providers. To generate revenue, travel inventory suppliers must be able to provide:

Read More

INFOGRAPHIC: Inside the American ancillary travel market

Ancillary travel inventory – the add-ons available to consumers during and after the point of purchase – presents a real opportunity for brands to not only drive revenue, but also to deepen their relationship with consumers by presenting personalized offers. In our most recent survey of American online travel bookers, we learned that 21 percent have not made an ancillary purchase in the past, but would be interested in doing so on future bookings. 

Read More

VIDEO: Target Millennials to increase ancillary travel attachments

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, car rentals, restaurant reservations, tours and event tickets. To help brands increase these types of travel add-ons, we took a deep dive into a specific demographic: Millennials.

Read More

Subscribe to Email Updates