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Good Points Blog

How a travel leader motivates customers and saves millions

The Company

An international travel industry leader serving 180 million customers worth $40 billion annually across more than 300 locations, making them the largest industry player by both asset value and market capitalization.

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Making Connexions: Meet Rachel Bicking

In our “Making Connexions” blog series, you’ll get to know the people who make up our team. This Q&A-style series will highlight some of our newest employees and help you understand more about their role, their expertise and what gets them excited for each day.  

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Navigating new airline ticket categories: How OpenBook℠ optimizes the shopping experience for your loyal customers

When it comes to booking travel, the vast number of options can make even the most seasoned traveler’s head spin. In an effort to compete within the crowded skies of the marketplace, many airlines have started to offer new categories of fares to their customers, allowing consumers more choice within the array of travel bookings. For example, what once was just “Economy” may now have multiple options, like Economy Basic, Economy Standard and Economy Plus, each with different amenities and restrictions.

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How to tell a story with your loyalty program data

Nearly all organizations do some kind of analysis or reporting that leverages data. As an outcome, countless decks are produced containing a myriad of charts and graphs, showcasing diverse metrics and results – but only some of them provide useful and actionable analysis that clearly and convincingly articulate “the story” behind those data points such that a broad audience can understand what they mean and act upon their valuable insights.

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Retaining FI Customers and Driving Brand Loyalty

We all make mistakes, and while most people believe that everyone deserves a second chance, financial institutions often find that a single foul-up can result in a lost customer. So how can your organization fight that response? We set out to answer that question, and, in particular, the role compensation plays in customer recovery.

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Connexions Loyalty and Tavisca Solutions join forces to deliver best-in-class loyalty travel solutions for clients

In more exciting news, Connexions’ parent company, Affinion Group, has acquired of one of its top technology partners, Tavisca Solutions, a leading provider of innovative technology to the travel industry.

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Connexions Loyalty opens new state-of-the-art customer service center in Tulsa, OK

Last year, we announced the opening of our new customer service center in Tulsa, OK and unveiled a plan to add nearly 300 new employees to our rapidly-expanding team of travel industry professionals in 2018.

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Making Connexions: Meet Ashok Pinto

In our “Making Connexions” blog series, you’ll get to know the people who make up our team. This Q&A-style series will highlight some of our newest employees and help you understand more about their role, their expertise and what gets them excited for each day.  

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Three misleading loyalty reward metrics

Loyalty program managers are often tasked with pulling together results decks and creating compelling charts and graphs to show off the health of their program. When done correctly, these reports can help tell the story of your work and provide insight into how to set your program up for success.

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Video toolkit: Ancillary travel, loyalty rewards and incentives

You may not know this, but Connexions Loyalty produces premium video content for those of us who prefer to watch and listen when gathering new ancillary travel and loyalty program information.

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