<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=864199100387291&amp;ev=PageView&amp;noscript=1">

Good Points Blog

How emotional motivators boost loyalty and drive customer lifetime value

For most organizations, the stated goals of their loyalty programs are to drive customer engagement, increase purchase frequency and spend, and forge emotional bonds between the customers and the brand. Accomplishing these goals leads to improved customer retention and results in higher customer lifetime value. But, how do brands create the conditions to best accomplish these crucial objectives?

Read More

Retaining FI Customers and Driving Brand Loyalty

We all make mistakes, and while most people believe that everyone deserves a second chance, financial institutions often find that a single foul-up can result in a lost customer. So how can your organization fight that response? We set out to answer that question, and, in particular, the role compensation plays in customer recovery.

Read More

Why is choice essential to effective service mitigation?

By: Sue Stone

Customer service agents – from operations managers to call center supervisors – all want to provide efficient, quick mitigation after a poor experience. Cross-departmental teams seek to hit service metrics around customer complaints and achieve industry service rankings in hopes of retaining their most loyal customers. But what if your organization’s mitigation efforts aren’t actually working to achieve those scores or retain loyal customers? Despite the fact that your efforts are standard practice in your business or industry, it’s possible that your customers may not agree that you are, in fact, effectively mitigating their problems.

Read More

Is your customer recovery effective?

Mistakes happen in life and in business. Regardless of top-notch products, systems and procedures, training and good intentions, poor customer experiences are inevitable. While businesses can’t always undo or fix that bad experience, they can do their best to not only apologize but mitigate the situation through a customer recovery effort.

Read More

Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

Read More

How travel brands can keep up with today’s savvy consumers

Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.

Read More

The Art of Loyalty – Episode 5: The Painting

In our final episode of the Art of Loyalty series, we show you how it all comes together. If you’re new to the series you can catch up on episodes one through four here. In this video we reveal the final painting and hear Breann and our Connexions team reflect on their experience with the project.

Read More

The Art of Loyalty – Episode 4: Opportunities

At Connexions, we believe in fostering loyalty through creation and innovation. Part four of our Art of Loyalty series shows just how we do that—by cultivating our team’s talent and creating opportunities to share those talents.

 

Read More

The Art of Loyalty – Episode 3: Experiences

Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.

Read More

The Art of Loyalty - Episode 2: Art & Commerce

 In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty.  In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.

Read More

Subscribe to Email Updates