With 3.3 billion memberships in the U.S. alone, loyalty programs are worth $48 billion, according to Colloquy. Hackers and thieves see valuable loyalty currencies — the cache of points and miles socked away in countless programs — as easy targets since customers often monitor them less, compared to other financial assets.
“We have another service recovery program called Delta Choices. Let’s say Delta had to cancel your flight, and you can’t get where you need to go. If you only fly on Delta once a year, perhaps a voucher is not a valuable means of service recovery. We now offer any number of gift certificates — from Amazon, Nike, Marriott, Home Depot to name a few. That’s been well-received; and thus far, 90 percent of our customers accept it. It’s right on the money and more meaningful to our customer.”
Challenge: Help customers find the bright side
Delta Air Lines was named by Fortune magazine as the most admired airline worldwide in its World’s Most Admired Companies airline industry list.
“At Discover, our focus is driving outstanding customer experiences. Our partner, Connexions Loyalty, provides highly valuable features and benefits to Discover customers each and every day to help us achieve these goals.”
Discover® ranked #1 in customer loyalty among leading credit card brands, according to the Brand Keys Customer Loyalty Engagement Index report. Even more impressive: Discover has won the credit card category many times over.
“The Elite Rewards credit card offers a compelling mix of rewards to recognize cardholders for using their card. Our goal is to motivate cardholders to use their card for every purchase they make instead of using cash or another payment vehicle. Connexions Loyalty designed a promotional campaign to educate and motivate cardholders about the benefits of their card, along with an enticing bonus offer to generate card usage. This campaign not only paid for itself due to the results but also generated a sustainable lift in credit card usage among promotion participants.”
Elite Rewards: The Freedom of Choice. The Power of Points.
The Elite Rewards credit card rewards program enables cardholders to earn points for their everyday purchases. Elite Rewards points may be redeemed for gift cards to top merchants, merchandise such as iPods and tablets, and travel rewards including airline tickets, hotel and car rentals, cruises and activities. When cardholders use their Elite Rewards credit card for everyday purchases, both online and in-store, they accumulate more points to redeem for quality rewards.