Just how popular are loyalty programs in the U.S.? Consider this: there are almost 10 times as many loyalty programs in the country than people – a whopping 3.3 billion loyalty programs. The average American household lists 29 loyalty programs, although consumers are actively using only 12, says the 2015 COLLOQUY Loyalty Census. If your brand’s loyalty program is one of the 17 just twiddling its thumbs, you might be interested in understanding how the benefits of a program like Plenti might help invigorate your program – loyalty coalitions.
You’ve heard the old expression, “there’s power in numbers.” Well, that’s basically the underlying concept behind loyalty coalitions. Here’s an overview of just how they work.