Revenue. It’s why airlines buy hotel rooms and travel agencies add ancillary products and providers. To generate revenue, travel inventory suppliers must be able to provide:
Customers want the best travel inventory at the best prices. For travel resellers, that means providing access to multiple content distribution channels, providing a wealth of inventory and pricing options. But that’s often easier said than done. Scaling up requires multiple APIs to collect and interpret data, and all too often, it can result in strained IT resources, longer lag times and duplicate inventory results.