Today’s consumers demand more social good and cause-related initiatives from the companies they do business with than ever before. They also want flexibility in supporting causes of their choice. Driven by marketplace demands and the growing purchasing power of cause-conscious consumers, Kula Causes and Connexions Loyalty, have joined forces to foster more meaningful loyalty for client partners through charitable engagement.
We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.
Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.
For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. And now, for the conclusion of our four-part series…