When loyalty program managers open their emails at 8 a.m., some may watch their inbox load through cautiously squinting eyes, hoping they don’t see the dreaded “high importance” exclamation point from someone on the social media team. According to Tracx, a social media monitoring service, there are more than 2.8 billion social media users worldwide – and that means, there are 2.8 billion people with their own personal broadcast channel in both good times and bad.
When it comes to evaluating the performance of your loyalty program, there’s a goldmine of data at your fingertips. A variety of metrics can tell you what’s working and what’s not and even send up red flags when your rewards program may be on the verge of trouble. Here are four warning signs you should be on the lookout for when evaluating your program’s data.
Customer loyalty has a direct impact on a company’s bottom line. You’re probably investing lots of time, money and other resources to create positive experiences and loyal customers. But are your efforts working? Do your customers choose you over the competition? Below are five ways to gauge customer loyalty:
Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, participated in a podcast designed to provide information and insights on the changing landscape of customer engagement and how this affects the future of your loyalty program. As experts in loyalty for more than 30 years, Connexions Loyalty knows how to help organizations motivate, reward and retain their customers, employees and partners.