Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.
In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty. In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.
At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.
Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.
Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.
Rewards fulfillment occurs from the time rewards members hit “redeem” to the time they receive their reward – a process that can make or break a customer’s experience with your brand.
Travel rewards encompass everything from airline tickets and hotel stays to cruises, activities (think rock-climbing or hot-air balloon rides) and other ancillary services like room or airline upgrades. Travel rewards aren’t solely for travel and hospitality brands like airlines and hotels, however. While many hotels have travel-themed rewards programs, these offerings are a good fit for most any rewards suite — from retail to banking.
In recent years Hannah White has become something of a loyalty fraud aficionado. In fact, over the course of a 45-minute interview for this story, she admits that she probably has enough material to talk about loyalty fraud for an entire day.
Loyalty fraud is a real and growing threat, and it’s only getting worse. Airlines, financial services firms and retailers are falling victim to cyber-thieves, who, in the face of highly secured financial systems, are moving on to points and miles programs that are typically more exposed and at greater risk.
Imagine, for a moment, that you have $300 in rewards points value. Do you:
Frequent flyer miles and travel reward points have become like currency for hackers, stealing points to use for themselves or to sell for cash. Reward currency is worth billions and its high value is attracting fraudsters away from traditional targets like banks and ecommerce firms.