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Good Points Blog

Navigating new airline ticket categories: How OpenBook optimizes the shopping experience for your loyal customers

When it comes to booking travel, the vast number of options can make even the most seasoned traveler’s head spin. In an effort to compete within the crowded skies of the marketplace, many airlines have started to offer new categories of fares to their customers, allowing consumers more choice within the array of travel bookings. For example, what once was just “Economy” may now have multiple options, like Economy Basic, Economy Standard and Economy Plus, each with different amenities and restrictions.

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Retaining FI Customers and Driving Brand Loyalty

We all make mistakes, and while most people believe that everyone deserves a second chance, financial institutions often find that a single foul-up can result in a lost customer. So how can your organization fight that response? We set out to answer that question, and, in particular, the role compensation plays in customer recovery.

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Video toolkit: Ancillary travel, loyalty rewards and incentives

You may not know this, but Connexions Loyalty produces premium video content for those of us who prefer to watch and listen when gathering new ancillary travel and loyalty program information.

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Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

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How travel brands can keep up with today’s savvy consumers

Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.

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The Art of Loyalty – Episode 5: The Painting

In our final episode of the Art of Loyalty series, we show you how it all comes together. If you’re new to the series you can catch up on episodes one through four here. In this video we reveal the final painting and hear Breann and our Connexions team reflect on their experience with the project.

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The Art of Loyalty – Episode 4: Opportunities

At Connexions, we believe in fostering loyalty through creation and innovation. Part four of our Art of Loyalty series shows just how we do that—by cultivating our team’s talent and creating opportunities to share those talents.

 

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The Art of Loyalty – Episode 3: Experiences

Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.

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The Art of Loyalty - Episode 2: Art & Commerce

 In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty.  In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.

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The Art of Loyalty

At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.

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