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Good Points Blog

Increasing redemptions: Looking beyond typical loyalty rewards

The right rewards mix encourages both customer engagement and point spend. But increasing loyalty rewards redemption requires a targeted customer segmentation strategy, often going beyond just typical travel rewards offerings.

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Using data to promote rewards spend

It’s no secret financial institutions have access to a wealth of information on their customers.

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Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

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How travel brands can keep up with today’s savvy consumers

Today’s traveler is faced with a wealth of options when it comes to planning a trip. Never before have there been so many choices for everything from booking travel to where to eat, stay, go—and even how to get there. As a consequence, travel brands also have never faced more competition.

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The Art of Loyalty – Episode 5: The Painting

In our final episode of the Art of Loyalty series, we show you how it all comes together. If you’re new to the series you can catch up on episodes one through four here. In this video we reveal the final painting and hear Breann and our Connexions team reflect on their experience with the project.

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The Art of Loyalty – Episode 4: Opportunities

At Connexions, we believe in fostering loyalty through creation and innovation. Part four of our Art of Loyalty series shows just how we do that—by cultivating our team’s talent and creating opportunities to share those talents.

 

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The Art of Loyalty – Episode 3: Experiences

Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.

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The Art of Loyalty - Episode 2: Art & Commerce

 In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty.  In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.

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The Art of Loyalty

At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.

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3 tips to keep up with loyalty member expectations

Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.

Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.

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