Continuing our Art of Loyalty series (you can catch up on part one and part two here), we take a closer look at the parallels between experiencing art, experiencing that golden moment of loyalty and the journey that happens in each.
In part one, we introduced our Art of Loyalty project and the process we established to help Breann convey the meaning of loyalty. In this second video in the series, we delve a bit deeper into the intersection of art and commerce. We chat with Jorge Benitez, an art professor at Virginia Commonwealth University about the tradition of patronage in the arts.
At Connexions, loyalty is embedded in our DNA and we’re always looking for innovative and creative tell the stories of loyalty — both internally and outside of our organization. This deep knowledge of the world of loyalty informs everything we do, including how we find solutions to our clients’ challenges and even how we hire interns.
Travel rewards programs use incentives to attract and engage customers. The top performing travel rewards programs take it a step further: turning loyal customers into brand advocates. We looked at the most successful travel rewards programs, those that garner both loyalty and advocacy, and found they all share some common characteristics.
Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.
Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.
Rewards fulfillment occurs from the time rewards members hit “redeem” to the time they receive their reward – a process that can make or break a customer’s experience with your brand.
In a recent interview, Connexions Loyalty rewards expert Heather Sorrentino shared some tips on creating a travel rewards marketing program that serves both brands and their customers. To further improve program performance, Heather emphasizes the importance of timely content that reflects your customers’ interests.
Consumer trends evolve and change, and so should rewards portfolios. Static loyalty programs that don’t account for changing consumer trends will have a hard time engaging current members and drawing in new ones (read: they’ll perform poorly). Successful rewards program managers not only study the KPI’s of their program data, but also look to retail trends and track changes in consumer purchase behaviors to stay relevant. It’s how to make sure that their program is offering the right rewards at the right time.
Gift card rewards are more popular than ever. Brands use gift cards, both plastic and electronic, to accomplish a variety of objectives: encourage consumer spending, reinforce brand values and reward loyal customers who appreciate the flexibility that gift cards provide.