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Good Points Blog

5 Key Traits of Top Travel Rewards Programs

Travel rewards programs use incentives to attract and engage customers. The top performing travel rewards programs take it a step further: turning loyal customers into brand advocates. We looked at the most successful travel rewards programs, those that garner both loyalty and advocacy, and found they all share some common characteristics.

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3 tips to keep up with loyalty member expectations

Mobile devices enable users to be more connected than ever. As of 2015, two-thirds of Americans owned a smartphone, a number that will undoubtedly grow in 2016. Consumers can connect with anyone, anywhere, at any time. And they expect the same from brands and loyalty programs: they want to check their rewards points in line at the grocery store and chat with reps who can answer questions almost instantly.

Immediacy is no longer the goal; it’s the expectation. And loyalty programs that can offer real-time one-to-one communication will win.

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Rewards fulfillment: An opportunity to delight your customers

Rewards fulfillment occurs from the time rewards members hit “redeem” to the time they receive their reward – a process that can make or break a customer’s experience with your brand.

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Travel rewards program lagging? Maybe it’s your marketing

In a recent interview, Connexions Loyalty rewards expert Heather Sorrentino shared some tips on creating a travel rewards marketing program that serves both brands and their customers. To further improve program performance, Heather emphasizes the importance of timely content that reflects your customers’ interests.

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Rewards best practices: A guide to seasonally updating rewards

Consumer trends evolve and change, and so should rewards portfolios. Static loyalty programs that don’t account for changing consumer trends will have a hard time engaging current members and drawing in new ones (read: they’ll perform poorly). Successful rewards program managers not only study the KPI’s of their program data, but also look to retail trends and track changes in consumer purchase behaviors to stay relevant. It’s how to make sure that their program is offering the right rewards at the right time.

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Tips to stay ahead of consumer rewards trends

Keeping up with trends should be a major component of any brand or organization’s rewards program strategy. Tune in to the merchants you’re working with, the consumer marketplace and especially trends among your customers’ demographics.

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Gift card rewards: Give the people what they want

Gift card rewards are more popular than ever. Brands use gift cards, both plastic and electronic, to accomplish a variety of objectives: encourage consumer spending, reinforce brand values and reward loyal customers who appreciate the flexibility that gift cards provide.

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The secrets behind a successful travel rewards program

The basics

Travel rewards encompass everything from airline tickets and hotel stays to cruises, activities (think rock-climbing or hot-air balloon rides) and other ancillary services like room or airline upgrades. Travel rewards aren’t solely for travel and hospitality brands like airlines and hotels, however. While many hotels have travel-themed rewards programs, these offerings are a good fit for most any rewards suite — from retail to banking.

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Rewards Shield: Balancing security & preserving customer experience

In recent years Hannah White has become something of a loyalty fraud aficionado. In fact, over the course of a 45-minute interview for this story, she admits that she probably has enough material to talk about loyalty fraud for an entire day. 

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Four cost-free moves you can make now to protect against loyalty fraud

Loyalty fraud is a real and growing threat, and it’s only getting worse. Airlines, financial services firms and retailers are falling victim to cyber-thieves, who, in the face of highly secured financial systems, are moving on to points and miles programs that are typically more exposed and at greater risk. 

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