Good Points Blog

Backstage Pass: Meet Connexions Loyalty's Hannah White

Each quarter, we are shining the spotlight on a member of the Connexions Loyalty cast and crew. These talented performers know what it takes to create and sustain a fanbase for your brand.

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The 4 Ps of customer experience: Purpose

We’re entrenched in the experience economy – consumers expect experiences that meet them wherever they are.

Chuck Christianson, Senior Vice President of Sales, Account Management & Client Solutions at Connexions Loyalty, recently spoke about this topic at the SIFMA Asset Management Account Roundtable. SIFMA, the Securities Industry and Financial Markets Association, represents hundreds of securities firms, banks and asset managers.

For marketers, there are four critical elements inherent in any good customer experience: people, products, purpose and passion. Read more as we explore these new 4 Ps as a four-part series over the coming weeks. Here’s part 3…

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