When it comes to booking travel, the vast number of options can make even the most seasoned traveler’s head spin. In an effort to compete within the crowded skies of the marketplace, many airlines have started to offer new categories of fares to their customers, allowing consumers more choice within the array of travel bookings. For example, what once was just “Economy” may now have multiple options, like Economy Basic, Economy Standard and Economy Plus, each with different amenities and restrictions.
Ancillary travel inventory – the add-ons available to consumers during and after the point of purchase – presents a real opportunity for brands to not only drive revenue, but also to deepen their relationship with consumers by presenting personalized offers. In our most recent survey of American online travel bookers, we learned that 21 percent have not made an ancillary purchase in the past, but would be interested in doing so on future bookings.
We’re excited to announce that Connexions Loyalty is opening a new customer service center in Tulsa, Oklahoma.
Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:
The power of partnership. In the final seconds of the April 4th 2016 men’s national basketball championship game between Villanova and North Carolina, it was on full display. Fans were treated to a true nail biter as the two teams were tied at 74 with the Wildcats in possession of the ball.
Partnership will provide Smiles customers access to expanded redemption options
Connexions Loyalty, a leading global full-service provider of loyalty program management and solutions, rewards fulfillment and card benefits, today announced the launch of a partnership with Smiles S.A., a leading Brazil-based coalition loyalty program. The partnership will allow Connexions Loyalty to expand its presence in the fast-growing South American market and provide Smiles’ 10 million members with a wider array of travel rewards redemption options. Originally created as an airline loyalty program, Smiles has grown into one of the largest loyalty coalition companies in Brazil. Representing a coalition of companies, Smiles allows its members to accrue points via a network of merchants.
New headquarters, amenities designed to support growth and attract and retain talented employees.
Connexions Loyalty, a Henrico-based provider of incentives and loyalty program management services, announced today that it has leased new office space in the Innsbrook Corporate Center to accommodate growth and to provide its current and future employees with a state-of-the-art work environment. Connexions will occupy 64,000 square feet in the North Shore Commons complex with an anticipated move-in date of November 2015.
Connexions Loyalty today announced an expansion of services under its existing agreement with MasterCard Loyalty Solutions which provides global financial institutions with some of the best-in-class travel and other rewards for cardholder loyalty programs.
Loyalty program of Avianca Airlines expands accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things to Do
LifeMiles, the loyalty program of Avianca Airlines with more than 5.8 million members, has chosen Connexions Loyalty, a leading provider of loyalty and rewards programs, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced program provides LifeMiles members with exciting new options and augments to one of the most comprehensive travel rewards programs in Latin America.
HealthPrize Technologies, a leading digital health company leveraging gaming dynamics, rewards and education with the goal of improving medication adherence today announced an agreement with Connexions Loyalty that builds upon Connexions’ industry leading rewards platform. The companies will partner to give pharmaceutical companies access to a wide array of benefits that can be used to reward and motivate patients to take their medication as prescribed.