What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?
Earlier this year, the U.S. loyalty landscape expanded into some Plenti-ful territory with the introduction of loyalty coalitions. Familiar to shoppers abroad for some time, loyalty coalitions are alliances between two or more brands, allowing consumers that opt into the program to earn rewards points from one retailer and use them at another. One of the first domestic coalitions is called Plenti.