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Good Points Blog

Three misleading loyalty reward metrics

Loyalty program managers are often tasked with pulling together results decks and creating compelling charts and graphs to show off the health of their program. When done correctly, these reports can help tell the story of your work and provide insight into how to set your program up for success.

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Increasing redemptions: Looking beyond typical loyalty rewards

The right rewards mix encourages both customer engagement and point spend. But increasing loyalty rewards redemption requires a targeted customer segmentation strategy, often going beyond just typical travel rewards offerings.

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Using data to promote rewards spend

It’s no secret financial institutions have access to a wealth of information on their customers.

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Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

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Rewards fulfillment: An opportunity to delight your customers

Rewards fulfillment occurs from the time rewards members hit “redeem” to the time they receive their reward – a process that can make or break a customer’s experience with your brand.

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Travel rewards program lagging? Maybe it’s your marketing

In a recent interview, Connexions Loyalty rewards expert Heather Sorrentino shared some tips on creating a travel rewards marketing program that serves both brands and their customers. To further improve program performance, Heather emphasizes the importance of timely content that reflects your customers’ interests.

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Rewards best practices: A guide to seasonally updating rewards

Consumer trends evolve and change, and so should rewards portfolios. Static loyalty programs that don’t account for changing consumer trends will have a hard time engaging current members and drawing in new ones (read: they’ll perform poorly). Successful rewards program managers not only study the KPI’s of their program data, but also look to retail trends and track changes in consumer purchase behaviors to stay relevant. It’s how to make sure that their program is offering the right rewards at the right time.

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Tips to stay ahead of consumer rewards trends

Keeping up with trends should be a major component of any brand or organization’s rewards program strategy. Tune in to the merchants you’re working with, the consumer marketplace and especially trends among your customers’ demographics.

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Loyalty rewards: As good as cash – but not treated that way

Imagine, for a moment, that you have $300 in rewards points value. Do you: 

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Whitepaper: Detecting & Preventing Loyalty Fraud

Two hundred and thirty-eight billion dollars. That’s the estimate of total outstanding value of all the rewards and loyalty programs in the U.S. It’s a gigantic figure, so much so that it has caught the attention of folks who wouldn’t mind cashing in on all those points – other people’s points that is.

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