When it comes to evaluating the performance of your loyalty program, there’s a goldmine of data at your fingertips. A variety of metrics can tell you what’s working and what’s not and even send up red flags when your rewards program may be on the verge of trouble. Here are four warning signs you should be on the lookout for when evaluating your program’s data.
What happens when a loyalty program becomes an oxymoron – that is, it fails to foster loyalty, and without active engagement, isn’t really much of a program? It happens.
Partnership will provide Smiles customers access to expanded redemption options
Connexions Loyalty, a leading global full-service provider of loyalty program management and solutions, rewards fulfillment and card benefits, today announced the launch of a partnership with Smiles S.A., a leading Brazil-based coalition loyalty program. The partnership will allow Connexions Loyalty to expand its presence in the fast-growing South American market and provide Smiles’ 10 million members with a wider array of travel rewards redemption options. Originally created as an airline loyalty program, Smiles has grown into one of the largest loyalty coalition companies in Brazil. Representing a coalition of companies, Smiles allows its members to accrue points via a network of merchants.
In his article, “Corporate Wellness Programs Make Us Unwell: An Interview with André Spicer,” Scott Berinato takes a hard look at Spicer’s claim that corporate wellness programs are failing. Spicer asserts that most programs are ineffective and ultimately make employees less healthy and more anxious.
Loyalty program of Avianca Airlines expands accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things to Do
LifeMiles, the loyalty program of Avianca Airlines with more than 5.8 million members, has chosen Connexions Loyalty, a leading provider of loyalty and rewards programs, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced program provides LifeMiles members with exciting new options and augments to one of the most comprehensive travel rewards programs in Latin America.
Connexions Loyalty, a division of Affinion Group and a leading provider of loyalty and rewards programs, today announced the acquisition of SkyMall Ventures, a division of Xhibit Corporation and provider of loyalty solutions for well-established brands in the financial services, hospitality and gaming industries.
Mark Nyquist, Vice President of Product, Health and Wellness, at Connexions Loyalty and Erick Hathorn, President at Frederick C. Hathorn & Associates, participated in a webinar designed to provide information and insights for how to drive participation in health and wellness programs. With more than 30 years of experience as an incentives leader, Connexions Loyalty knows that adding incentives to your health and wellness program leads to more engaged employees.
Travel rewards have historically led the charge in terms of motivating consumer loyalty. With millennials’ interest in experiencing new places and cultures, this trend will likely continue. A recent study from Boston Consulting Group reports that millennials currently make up about a third of U.S. business travelers. This figure will increase to 50 percent by 2020 and leisure travel will expand as well. The BCG study goes on to explain, “Although members of the millennial generation are not yet the core customers of airlines, hotels, and travel companies, they will be in five to ten years, when they enter their peak earning, spending, and traveling years.”
Incentives are certainly ubiquitous. According to the Incentive Federation’s “Incentive Market Study,” nearly three-quarters of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of incentive travel, merchandise or gift cards, spending $76.9 billion per year on those rewards.
Today’s consumers demand more social good and cause-related initiatives from the companies they do business with than ever before. They also want flexibility in supporting causes of their choice. Driven by marketplace demands and the growing purchasing power of cause-conscious consumers, Kula Causes and Connexions Loyalty, have joined forces to foster more meaningful loyalty for client partners through charitable engagement.