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Good Points Blog

VIDEO: Target Millennials to increase ancillary travel attachments

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, car rentals, restaurant reservations, tours and event tickets. To help brands increase these types of travel add-ons, we took a deep dive into a specific demographic: Millennials.

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Consumer survey: Increase Millennial ancillary travel attachments

Travel ancillaries are a major revenue generator, but increasing travel add-ons requires a targeted customer segmentation strategy. To help travel brands increase ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Why the sharing economy is winning with consumers

The sharing economy – aka peer-to-peer or collaborative consumption – has changed the way consumers purchase goods and services. Instead of buying from traditional institutions or businesses, consumers are buying what they want or need from other individuals: from bike rentals to ride sharing to running errands. 

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CAPI: One API to aggregate travel inventory from multiple suppliers

Customers want the best travel inventory at the best prices. For travel resellers, that means providing access to multiple content distribution channels, providing a wealth of inventory and pricing options. But that’s often easier said than done. Scaling up requires multiple APIs to collect and interpret data, and all too often, it can result in strained IT resources, longer lag times and duplicate inventory results.  

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Sharing economy disrupts two major areas of travel

Millennials are reaching their prime working and spending years. As the largest population in U.S. history, they have the ability to significantly alter the buying power of the U.S. economy.

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Consumer survey: Increasing ancillary travel attachments

Travel ancillaries are a major revenue generator, but encouraging travel add-ons isn’t always an easy task. To help travel brands develop a strategy for increasing ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Consumer travel survey: Ancillary purchase behavior

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:

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How travel helps brands stay top-of-wallet

The prevalence of travel booking presents a staggering revenue opportunity for financial institutions.

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Get more from your travel rewards RFP

You’re in search of a new loyalty rewards provider. You’re probably putting out an RFP, including all the typical questions about products, current clients and cost. But is that all you need? 

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How to market travel rewards to 50% of the U.S. population

By Brett Zabel, Connexions Loyalty Senior Director of Supplier Management

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