You may not know this, but Connexions Loyalty produces premium video content for those of us who prefer to watch and listen when gathering new ancillary travel and loyalty program information.
Who doesn’t love an arsenal of information at their fingertips? Over the years, Connexions Loyalty has generated a plethora of information – everything from understanding consumers’ preferences to helping brands combat the growing threat of loyalty fraud.
Airlines with frequent flier programs are focused on customers and profits. Profitability can come from a variety of revenue streams: better margins, higher attachment rates or more redemption options that incentivize members to earn and burn points.
Rewards and frequent flier programs carry massive monetary value for airlines. A strong travel rewards program increases customer loyalty while generating revenue. But, if your rewards member base isn’t growing or points and miles aren’t being spent, it may be time to look for a new provider.
The right rewards mix encourages both customer engagement and point spend. But increasing loyalty rewards redemption requires a targeted customer segmentation strategy, often going beyond just typical travel rewards offerings.
To help brands increase ancillary travel attachments, Connexions Loyalty partnered with research company Ipsos to survey a specific demographic: Millennials.
Revenue. It’s why airlines buy hotel rooms and travel agencies add ancillary products and providers. To generate revenue, travel inventory suppliers must be able to provide:
Ancillary travel inventory – the add-ons available to consumers during and after the point of purchase – presents a real opportunity for brands to not only drive revenue, but also to deepen their relationship with consumers by presenting personalized offers. In our most recent survey of American online travel bookers, we learned that 21 percent have not made an ancillary purchase in the past, but would be interested in doing so on future bookings.
Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, car rentals, restaurant reservations, tours and event tickets. To help brands increase these types of travel add-ons, we took a deep dive into a specific demographic: Millennials.
Travel ancillaries are a major revenue generator, but increasing travel add-ons requires a targeted customer segmentation strategy. To help travel brands increase ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.