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Good Points Blog

Retaining FI Customers and Driving Brand Loyalty

We all make mistakes, and while most people believe that everyone deserves a second chance, financial institutions often find that a single foul-up can result in a lost customer. So how can your organization fight that response? We set out to answer that question, and, in particular, the role compensation plays in customer recovery.

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One-stop shop for all things ancillary travel and loyalty rewards

Who doesn’t love an arsenal of information at their fingertips? Over the years, Connexions Loyalty has generated a plethora of information – everything from understanding consumers’ preferences to helping brands combat the growing threat of loyalty fraud.

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Consumer survey: Increase Millennial ancillary travel attachments

Travel ancillaries are a major revenue generator, but increasing travel add-ons requires a targeted customer segmentation strategy. To help travel brands increase ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Consumer survey: Increasing ancillary travel attachments

Travel ancillaries are a major revenue generator, but encouraging travel add-ons isn’t always an easy task. To help travel brands develop a strategy for increasing ancillary travel bookings, Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, travel insurances, flight upgrades and activities.

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Consumer travel survey: Ancillary purchase behavior

Connexions Loyalty partnered with Ipsos to learn what online travel purchasers think about ancillary products like hotels, rental cars, restaurant reservations, tours and event tickets. A few key insights we learned:

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Loyalty rewards: As good as cash – but not treated that way

Imagine, for a moment, that you have $300 in rewards points value. Do you: 

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Whitepaper: Detecting & Preventing Loyalty Fraud

Two hundred and thirty-eight billion dollars. That’s the estimate of total outstanding value of all the rewards and loyalty programs in the U.S. It’s a gigantic figure, so much so that it has caught the attention of folks who wouldn’t mind cashing in on all those points – other people’s points that is.

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