When it comes to booking travel, the vast number of options can make even the most seasoned traveler’s head spin. In an effort to compete within the crowded skies of the marketplace, many airlines have started to offer new categories of fares to their customers, allowing consumers more choice within the array of travel bookings. For example, what once was just “Economy” may now have multiple options, like Economy Basic, Economy Standard and Economy Plus, each with different amenities and restrictions.
The airline industry is a growing, changing global marketplace. Each year, companies create new ways to enhance customer experience and boost revenue to remain competitive. According to a recent report, industry experts believe 2015 will be no exception.