Just how popular are loyalty programs in the U.S.? Consider this: there are almost 10 times as many loyalty programs in the country than people – a whopping 3.3 billion loyalty programs. The average American household lists 29 loyalty programs, although consumers are actively using only 12, says the 2015 COLLOQUY Loyalty Census. If your brand’s loyalty program is one of the 17 just twiddling its thumbs, you might be interested in understanding how the benefits of a program like Plenti might help invigorate your program – loyalty coalitions.
Earlier this year, the U.S. loyalty landscape expanded into some Plenti-ful territory with the introduction of loyalty coalitions. Familiar to shoppers abroad for some time, loyalty coalitions are alliances between two or more brands, allowing consumers that opt into the program to earn rewards points from one retailer and use them at another. One of the first domestic coalitions is called Plenti.
You’ve heard the old expression, “there’s power in numbers.” Well, that’s basically the underlying concept behind loyalty coalitions. Here’s an overview of just how they work.