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Good Points Blog

Video toolkit: Ancillary travel, loyalty rewards and incentives

You may not know this, but Connexions Loyalty produces premium video content for those of us who prefer to watch and listen when gathering new ancillary travel and loyalty program information.

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One-stop shop for all things ancillary travel and loyalty rewards

Who doesn’t love an arsenal of information at their fingertips? Over the years, Connexions Loyalty has generated a plethora of information – everything from understanding consumers’ preferences to helping brands combat the growing threat of loyalty fraud.

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5 questions to help airlines find the right ancillary travel provider

Airlines with frequent flier programs are focused on customers and profits. Profitability can come from a variety of revenue streams: better margins, higher attachment rates or more redemption options that incentivize members to earn and burn points.

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Airlines: 5 questions to answer before hiring a new travel rewards provider

Rewards and frequent flier programs carry massive monetary value for airlines. A strong travel rewards program increases customer loyalty while generating revenue. But, if your rewards member base isn’t growing or points and miles aren’t being spent, it may be time to look for a new provider.

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Increasing redemptions: Looking beyond typical loyalty rewards

The right rewards mix encourages both customer engagement and point spend. But increasing loyalty rewards redemption requires a targeted customer segmentation strategy, often going beyond just typical travel rewards offerings.

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Using data to promote rewards spend

It’s no secret financial institutions have access to a wealth of information on their customers.

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Activity-based rewards are more than just ‘nice to have’

What if a specific type of reward could create the ultimate travel experience, one that’s exciting, memorable, something your customers have never experienced before? Would you consider it a nice-to-have or need-to-have?

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VIDEO – Increase ancillary travel attachments among Millennials

To help brands increase ancillary travel attachments, Connexions Loyalty partnered with research company Ipsos to survey a specific demographic: Millennials.

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3 questions to ask potential travel inventory partners

Revenue. It’s why airlines buy hotel rooms and travel agencies add ancillary products and providers. To generate revenue, travel inventory suppliers must be able to provide:

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INFOGRAPHIC: Inside the American ancillary travel market

Ancillary travel inventory – the add-ons available to consumers during and after the point of purchase – presents a real opportunity for brands to not only drive revenue, but also to deepen their relationship with consumers by presenting personalized offers. In our most recent survey of American online travel bookers, we learned that 21 percent have not made an ancillary purchase in the past, but would be interested in doing so on future bookings. 

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